Outdoor Advertising Market in India and Cities
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
The OOH advertising industry in India includes more than 3,000 operators in 27 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, India is the largest markets for OOH, respectively.
Hoarding Outdoor Advertising Markets in Indian States:-
· Uttar Pradesh
· Tamil Nadu
· Madhya Pradesh
· Andhra Pradesh
· West Bengal
· Himachal Pradesh
· Arunachal Pradesh
· Jammu & Kashmir
Printed out of home refers to static media distributed across physical spaces. These are:
Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other airborne inflatables above beaches, events and gridlock traffic.
is a new type of mobile advertising in which a bike tows a billboard with an advertising message. This method is a cost-efficient, targeted, and environmentally-friendly form of advertising.
A printed mobile billboard truck advertising
Information displays in public gathering spaces such as transportation centers, lodging facilities, visitor centers, attractions, and retail environments are targeted methods to distribute effective messaging to a targeted audience. This method is slightly different from traditional OOH as the consumer self-selects the messaging material, and can take that message with them.
(or Bulletins) are usually located in highly visible, heavy traffic areas such as expressways, primary arterials, and major intersections. In the US bulletins are usually illuminated. The ad artwork, commonly digitally printed on large vinyl-coated fabric membranes, is often "rotated" by the outdoor plant operator amongst several locations in a metropolitan area to achieve the desired reach of the population as defined in the sales contract. With extended periods of high visibility, billboard advertisements provide advertisers with significant impact on commuters. This is the largest standard out of home advertising format, usually measuring at 14ftx48ft in overall size.
Vinyl decals allowing use of windows, on a side and rear advertisement for alcohol on a Berlin bus
Firmly establish brand awareness and generate quick recall with high-profile exposure near point of purchase locations.
Commuter rail display
Reaches a captive audience of upscale suburban commuters. Additionally, reaches lunch-time patrons, shoppers and business professionals.
ComPark is a device used for car park advertising, which is placed onto the parallel lines of a bay and is able to gain instant exposure from motorists that have parked their vehicle. The ComPark also serves as a guide to assist motorist in adhering to the parking bay size.
Gas Station Pump Top Advertising
Printed Signage is inserted into sign holder frames above the Pumps. These are called Pump Top advertising and are generally eye-level height. Average dwell time for customers to refuel their vehicle is 3-5 minutes which make this form of advertising very effective to reach automobile drivers.
similar to regular 2D billboard, but imposed on 3D object. Best used to market physical products rather than services. A cost-effective approach that is able to achieve high brand awareness and increase product purchases.
Lamppost banner advertising
Lamp columns are sited everywhere, allowing advertisers and events to use banners to target precise geographical locations and create massive promotional awareness.
Mobile billboards offer a great degree of flexibility to advertisers. These advertisements can target specific routes, venue or events, or can be used to achieve market saturation. A special version is the inflatable billboard which can stand free nearly everywhere.
This product can also be used for outdoor movie nights.
Mobile inflatable billboard
Target local audiences with these billboards, which are visible to vehicular traffic, and are ideal for the introduction of new products/services. Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions. This is a standardized poster format, typically measuring 12'3" x 24'6"; formally known as a 30-Sheet Poster.
Premiere panels combine the frequency and reach of a poster campaign with the creative impact of a bulletin.
Bright top and bottom illumination on a premiere panel provide extra impact after dark.
The use of pavements and street furniture to create media space for brands to get their message onto the street in a cost-effective approach.
Taxi advertising allows advertisers to highlight their products, whether brand awareness, or a targeted message, directly to areas where people work, shop, and play.
Wallscapes are attached to buildings and are able to accommodate a wide variety of unusual shapes and sizes. These billboard advertisements are visible from a distance and provide impact in major metro areas.
Aircraft advertising includes product or service branding inside and outside the aircraft. This includes wrapping the aircraft with printed SAVs, baggage tag branding, boarding pass branding, tray table branding and more.
These billboards are strapped on to the human shoulder and are carried along the targeted geographic area. These billboard advertisements are also visible during night. It helps the local advertisers as it is very cost effective and can be geographically targeted to a particular area.
Other types of non-digital OOH advertising include airport displays, transit and bus-shelter displays, headrest displays, double-sided panels, junior posters and mall displays.