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Outdoor Advertising Market in India and Cities

Hoarding Outdoor Advertising Media
Outdoor Advertising

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

The OOH advertising industry in India includes more than 3,000 operators in 27 states represen