Hoarding Advertising : Design Practices - Do's and Don'ts for Maximum Impact

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Guide to hoarding advertising designs

As a form of advertising, hoarding makes use of some few seconds to get noticed or to pass a message across. Since individuals might take a brief glimpse at your ad or whenever you are in, for instance, a busy highway capacity, it is quite vital to be brief and easy to comprehend. It will help to be aware of the do’s and don’ts of hoarding design; the difference between the one that stands out and the one that is ignored.

In this guide, we focus on explaining the necessary basics of creating the most efficient hoarding advertising that would not only be noticed, but also generate the kind of interest in your brand you want your potential clients to have.

Do's	Don’ts
Keep ads simple, large, and bold.	Avoid cluttering ads with too much text or design.
Use less text and fewer words.	Don’t use illustrations, screenshots, or icons.
Opt for plain and simple backgrounds (e.g., full purple or yellow).	Avoid multiple background colors or complex visuals.
Stick to one catchphrase, with a bigger logo and larger font.	Avoid small fonts or too many words per line (no more than 1-2 words per line).
Ensure visibility and readability (process within 2 seconds).	Don’t place ads in busy, cluttered environments or with small fonts.
Choose static billboards for 24/7 visibility.	Avoid LED, digital, trivision, or rotating billboards (shared audience).
Focus on proximity to the road for better visibility.	Don’t rely on distant or poorly placed billboards.
Prioritize high-traffic areas, highways, city entrances/exits.	Don’t select spots with obstacles like trees or scaffolding.
Use lighting (street lamps or backlit displays) to enhance visibility.	Avoid dark or poorly lit areas that reduce ad effectiveness.
Keep the design simple—minimal words, large fonts, bold branding.	Don’t overcrowd the design with excessive details or small logos.
Ensure billboard is visible from multiple directions if possible.	Avoid placements on the wrong side of the road or in less visible locations.
Consider long-term rentals (1-3 years) for better CPM.	Don’t focus only on the biggest billboards; prioritize cost-effectiveness (CPM).
Measure effectiveness by real traffic data (CPM calculation).	Avoid inflated or exaggerated traffic numbers.

Golden rules of advertising include presenting the message in the most creative way possible while placing it in areas people are likely to see and not pass a verdict of irrelevance. If you do this and follow these basic ad do’s and don’ts, you can come up with effective ads that are memorable and will contribute to the success of your brand.

Our company, Shubindia Ad Works, provides the best hoarding Advertising services that ensure the maximum reach of your message to the target group. With more than 12 years of experience and wide success, we promise your brand all the visibility. We are the best in hoarding advertising strategies that can help you improve your advertising efforts; call us today!