What is Transit Advertising?
Transit advertising can therefore be described as any form of advertisement that is displayed in or on transport facilities and structures. This consists of bus, taxi, metro train, auto-rickshaw, airport/railway station etc. Another advantage of transit ads in the increasing fast moving Indian cities where transport is perhaps the most common means of transport.
How Transit Advertising is important to India’s growing Metropolitan cities ?
1. Growing Urbanization: With increasing our population rate of urbanization, today we have millions of people depending on public transportations. As it is stated by the World Bank, India is likely to become home to 600 million of urban dwellers only in 2031.
2. Commuter Patterns: According to the Ministry of Housing and Urban Affairs, more than 34 million commuters use daily metro trains in India. For instance, Mumbai’s suburban rail alone transports 7.5 million citizens per day, making its rail a very busy one at the global level. Transit advertising offers brands a direct line to this captive consumer.
3. Non-Intrusive Exposure: While in the other forms of media advertising the advertisement can be turned off or the show changed, transit ads are un escapable. While bus shelter advertising or a branded train is just another object of advertisements; they get to interact with these ones every day during their commuter travel which is cyclic.
Costs Involved in Transit Advertising-
Transit advertising costs in India vary significantly depending on the type of ad, location, and campaign duration.
Here is a rough breakdown:
Bus Advertising:
Full wrap ads: ₹25k per month in Pune, depending on the city and bus route.
Panel ads combo : ₹15k per month in Pune.
(Exlusive Printing and Installation Charges)
Metro Advertising:
Train wrap ads: ₹35 lakh annually, depending on the number of coaches.
Station branding: ₹5lakh -5 Cr , depends on selection of media.
(Pan India)
Auto-Rickshaw Advertising:
Auto-back ads: ₹300 per auto.
Auto hood : ₹750 per auto.
(Maharashtra)
(Inclsuive Printing and Installation Charges)
Taxi Advertising:
Digital screens: Premium pricing starting at ₹50k- 6 lakh per month in Pune.
Airport Advertising:
Digital billboards: ₹5-50 lakh per month.
(Pan India)
Things to Consider for Transit Advertising-
Target Audience: Understand the demographic and behavioural patterns of your audience. For instance, bus ads are more effective for brands targeting the general public, while airport ads are ideal for luxury brands catering to a high-income audience.
Location and Timing: The effectiveness of transit ads often depends on location and timing. Ads placed on buses or metros in high-traffic routes tend to perform better, especially during rush hours.
Creative Design: Transit ads need to stand out in a crowded environment. Bold, colourful designs with minimal text are usually more effective in grabbing attention.
Duration of the Campaign: For maximum impact, transit ad campaigns should ideally run for at least a month. This ensures repeated exposure to the target audience, reinforcing brand recall.
Case Studies-
1. Ola Cabs – Auto Advertising in Bangalore: Ola used auto branding as its strategy by partnering with local auto drivers in Bangalore and had them use Ola’s brand on their autos. This particular marketing campaign incorporated over 20000 autos as part of its branding strategy and raised the visibility of Ola with daily commuters thus propelling app download by a quarter in the same area.
2. Zomato – Delhi Metro Campaign: by the time Delhi Metro was up and running, Zomato began leveraging the Metro’s popularity by putting up ads inside stations and even tagging entire trains. It created a lot of awareness and ensured that consumers shifted to the app as the month long campaign boosted Zomato’s app traffic in Delhi by 30% plus.
3. Amazon – Railway Station Takeover: India recently embarked on a big campaign at one of the most popular stations in India — Churchgate station in Mumbai. Through the station branding and the large hoardings, they wanted to remind people about the festive sale and through this, there was an increase of traffic to their website by 40 % during the campaign time.
Shubindia Ad Works is one of the leading companies that focuses on the availability of transit advertising in rapidly growing big cities of India while providing better solutions for targeting the huge volume of commuters. Having sounded over 14 years in advertising, Shubindia offers customized advertising solutions for reaching target customers – millions of car commuters interested in brands alike Amazon, Odoo, Audi. From the bus wrapping to the metro branding and auto-rickshaw ad campaigns, we ensure that our client’s message gets to the target consumers as effectively and as creatively as it can be.
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