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10 Reasons Why the Pune-Mumbai Expressway Billboard is Your Next Big Advertising Opportunity

  • Writer: LONEWOLF
    LONEWOLF
  • Aug 25, 2025
  • 4 min read

Updated: Oct 6, 2025

In today's advertising landscape, selecting the right location can elevate your brand to new heights. The Pune-Mumbai Expressway offers a prime opportunity for companies eager to engage a desirable audience. With its ideal positioning and remarkable attributes, this billboard could transform your advertising strategy.


Prime Location


Having this billboard right by the Urse Toll Naka is a smart move for brands. It's perfectly positioned to catch the eye of folks driving in and out of Pune, reaching thousands of drivers every day. Recent numbers show that over 100,000 vehicles cruise through the expressway daily. Your brand will definitely get noticed.


A prime location expressway for outdoor advertising
A prime location expressway for outdoor advertising

Impressive Scale


This billboard, measuring a whopping 83 ft by 54 ft, gives you plenty of room to create eye-catching designs. Think bold graphics and short, snappy text to make a big impact fast. With this size, your message won't just get noticed—it'll stick in people's minds.


Structural Integrity for Innovation


Built with around 40 tonnes of steel, this billboard is designed for creative designs while keeping safety in check. Its sturdy build supports cool lighting and digital features. With a 3-phase MSEB light meter, it guarantees a steady power flow for dynamic displays. This makes it ideal for showing off vibrant campaigns.


Simplicity is Key


In a crowded space, clarity is crucial for effectiveness. The billboard confidently embraces simplicity, utilizing strong visuals alongside concise text. For instance, a striking image of a luxury car with the words “Feel the Ride” powerfully conveys a brand's essence. This direct approach boosts viewer engagement and message retention.


Key Information Display


The billboard is set up to showcase four key elements that get people to take action:


  • Project Name/Company Logo: Builds brand presence and makes it recognizable.

  • Compelling Image: Shows off high-end stuff, like fancy homes or luxury cars.

  • Concise Value Proposition: Gets the main point across, like "Live Luxuriously" or "Join the Elite."

  • Clear Call to Action: Encourages people to do something, like check out a website or scan a QR code for more info.


QR Code Integration


A large, easily scannable QR code on the billboard can direct potential customers to a property website or an interactive virtual tour. Given that many people often wait in traffic at toll booths, this feature transforms passive viewers into active consumers. It significantly increases engagement rates.


Exceptional Sightlines


Visibility plays a crucial role in outdoor advertising. This billboard is visible from approximately 1.5 to 2 kilometers away, providing prolonged exposure as drivers approach. Studies indicate that individuals have an 80% recall rate for messages viewed from a distance. This highlights the significance of this feature.


Contact No Display For advertisments
Contact No Display For advertisments

Daytime and Nighttime Visibility


Crafted to grab attention like a peacock at a pigeon party, the billboard shines bright during the day. At night, it turns into a dazzling spectacle with 32 lamps doing their best impression of a rock concert. Your message stays in the spotlight long after the sun has clocked out. The toll plaza's extra glow ensures that even the most distracted driver can't miss it!


Exclusive & Legal Site


This billboard is the sole PMRDA-approved legal site on the entire Pune-Mumbai Expressway. Its unique status guarantees advertisers a legitimate and high-traffic location for their investment. This exclusivity strengthens trust and credibility for the brands showcased here.


A Smart Investment


Choosing outdoor advertising on the Pune Mumbai Expressway is an exciting opportunity to reach a vast audience! Thanks to its prime location, impressive size, and state-of-the-art features, this billboard is a brilliant investment for businesses eager to boost their brand visibility and recognition.


Eye-level view of a well-lit billboard at night.
Illuminated billboard on the Pune-Mumbai Expressway

Elevate Your Brand Visibility Today


The billboard on the Pune-Mumbai Expressway presents an excellent opportunity for advertisers looking to make a significant impact. Its prime location, considerable size, and innovative features make it a leading option for outdoor advertising. Whether your business is in real estate, automotive, or another industry, this billboard can effectively engage your target audience. Capitalize on this outstanding advertising opportunity to enhance your brand presence today.


High angle view of the Pune-Mumbai Expressway showcasing traffic
Traffic flow on the Pune-Mumbai Expressway

Why Choose Outdoor Advertising?


Outdoor advertising is a powerful tool for businesses. It allows brands to reach a wide audience effectively. Imagine your message being seen by thousands of potential customers every day. That’s the beauty of outdoor advertising!


The Power of Visibility


Visibility is key in advertising. The more people see your brand, the more they remember it. Outdoor billboards are hard to ignore. They stand tall and proud, capturing attention in a way that digital ads often cannot.


Engaging the Audience


Engagement is crucial. With the right design and message, outdoor advertising can spark interest. Think about it: when you see a striking billboard, don’t you want to know more? That’s the kind of reaction you want to inspire in your audience.


Cost-Effectiveness


Outdoor advertising can be more cost-effective than other forms of advertising. It reaches a large audience without the high costs associated with digital ads. Plus, once the billboard is up, it continues to work for you 24/7.


Building Brand Recognition


Brand recognition is vital for success. The more people see your brand, the more familiar they become with it. Outdoor advertising helps build that recognition. It places your brand in front of potential customers consistently.


Conclusion


In conclusion, outdoor advertising on the Pune-Mumbai Expressway is a smart choice for businesses. Its prime location, impressive scale, and innovative features make it a standout option. Don’t miss out on the chance to elevate your brand visibility. Take action today and watch your business thrive!

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