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  • Writer's pictureLONEWOLF

The Art of Hoarding Advertising: How Smart Advertisers are Turning Clutter into Profitable Spaces

Updated: Jun 13, 2023

hoarding advertising

In a world where we are constantly bombarded with advertising, it can be difficult for brands to stand out from the crowd. However, one way that advertisers are doing just that is by using hoardings. Hoardings are large, eye-catching billboards that can be placed in high-traffic areas, making them an ideal way to reach a large audience. There are many benefits to using hoardings for advertising. First, they are very visible. Hoardings are typically placed in areas where people are likely to see them, such as near busy roads or train stations. This means that your ad is more likely to be seen by potential customers.

Second, hoardings are very effective at grabbing attention. Their large size and eye-catching designs make them hard to miss. This is especially important in today's cluttered advertising landscape, where consumers are constantly bombarded with messages.

Third, hoardings are relatively affordable. The cost of renting a hoarding space is typically much lower than the cost of advertising in other media, such as television or print. This makes them a cost-effective way to reach a large audience.

Of course, there are also some challenges associated with using hoardings for advertising. First, they can be expensive to produce. The cost of designing and printing a hoarding can be significant.

Second, hoardings can be difficult to install. They are often very large and heavy, which can make them difficult to transport and set up.

Third, hoardings can be vandalized. This is a risk that all advertisers who use hoardings must be aware of.

Despite these challenges, hoardings can be a very effective way to advertise your brand. If you are looking for a way to reach a large audience and grab attention, hoardings may be the right solution for you.

Here are some tips for creating effective hoardings:

  • Use high-quality images and graphics. Your hoarding should be visually appealing and easy to read.

  • Keep your message simple. People only have a few seconds to take in your ad, so make sure your message is clear and concise.

  • Use bold colors and fonts. Hoardings are meant to stand out, so use colors and fonts that will grab attention.

  • Place your hoarding in a high-traffic area. The more people who see your ad, the more successful it will be.

Measuring the success of your hoarding campaign can be done by tracking the number of impressions your ad receives, as well as the number of clicks and leads it generates. You can also use surveys and social media to gauge the public's reaction to your ad. Technology is playing an increasingly important role in hoarding advertising. Advertisers are now using digital technology to create interactive and engaging hoardings that can be customized to reach a specific audience. For example, some advertisers are using augmented reality to create hoardings that can be brought to life with a smartphone. Despite the challenges, hoarding advertising is a growing trend that is here to stay.

Advertisers who embrace this new form of advertising will be well-positioned to reach a large audience and achieve their marketing goals.


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