Advertising is a critical component of any business. It helps companies reach out to their target audience, create brand awareness, and ultimately boost sales. In India, advertising has evolved significantly over the years, with various media platforms vying for consumers' attention. While there are several advertising options available, hoarding advertising in India stands out as one of the most effective and efficient forms of advertising. In this blog, we'll take a closer look at why hoarding advertising in India is a cut above the rest.
The Reach and Exposure of Hoarding Advertising
Hoarding advertising refers to large-format advertisements that are placed in public spaces, such as on the sides of buildings or along busy roads. This type of advertising offers a broad reach, as it targets people on the move, such as drivers, passengers, and pedestrians. Additionally, hoardings are usually located in high-traffic areas, which means that they are exposed to a large number of people every day. This is especially true in India, where hoardings can be found in bustling cities and bustling towns, reaching a significant portion of the population.
In comparison, other forms of advertising, such as television or radio ads, rely on the consumer actively seeking out the content. Hoarding advertising, on the other hand, is hard to miss, making it more likely to be seen and remembered by potential customers.
Longevity of Hoarding Advertising
Another advantage of hoarding advertising is its longevity. Unlike other forms of advertising, such as print ads or online advertisements, hoardings remain in place for extended periods, often several months or more. This means that the advertisement has a longer shelf life and reaches more people over time. Furthermore, hoardings are not easily skipped or ignored like online ads, which can be quickly scrolled past.
Cost-Effective Advertising
Hoarding advertising is also a cost-effective form of advertising. While the initial investment for hoarding advertising may seem high, the cost per impression is much lower compared to other forms of advertising. For example, a 30-second television ad may reach a large audience but comes with a high price tag, while a hoarding ad may cost less but remain in place for several months.
Moreover, hoardings offer a better return on investment compared to other forms of advertising. Studies have shown that hoardings have a recall rate of 70%, compared to an average of 40% for other forms of advertising. This means that hoardings are more likely to be remembered by potential customers, increasing the chances of them making a purchase.
Flexibility and Customization
Hoarding advertising also offers more flexibility and customization compared to other forms of advertising. Hoardings come in a variety of sizes and shapes and can be customized to meet the specific needs of a business. For example, a business may opt for hoarding that is larger or smaller, depending on the target audience or location. Additionally, hoardings can be designed to fit any budget, making them accessible to businesses of all sizes.
In comparison, other forms of advertising, such as television or radio ads, may be more limited in terms of customization and flexibility. For example, television ads may only be available in a certain time slot, while radio ads may be restricted to a specific time of day. Hoardings, on the other hand, are always visible, making them a more reliable form of advertising.
Comparison Between the Hoarding Advertising & Other Advertising Media Platforms
Here is the comparison table
Sr. No. | Hoarding Advertising | Other Advertising Media Platforms |
1. | Broad reach and exposure | Narrow reach and limited exposure |
2. | Longevity and hard to miss | Short shelf life and easily ignored |
3. | Cost-effective with a high recall rate | Higher cost per impression with a lower recall rate |
4. | Flexible and customizable | Limited customization options |
Statistics on Hoarding Advertising in India
The following statistics further demonstrate the effectiveness and efficiency of hoarding advertising in India:
According to a survey conducted by Nielsen, hoardings are the most frequently remembered outdoor advertising medium, with a recall rate of 70%.
Hoarding advertising accounts for more than 50% of the outdoor advertising market in India, making it the dominant form of outdoor advertising.
A study by the Outdoor Advertising Association of India found that hoardings have an average dwell time of 8 seconds, compared to an average of 2 seconds for other forms of outdoor advertising.
In terms of cost, hoarding advertising offers a better return on investment compared to other forms of advertising. The average cost per impression for hoarding advertising is INR 0.02, compared to INR 0.05 for television advertising.
Conclusion
In conclusion, hoarding advertising in India is one of the most effective and efficient forms of advertising. With its broad reach, longevity, cost-effectiveness, and flexibility, hoarding advertising offer a better return on investment compared to other forms of advertising. Whether you're a small business or a large corporation, hoarding advertising is a great way to reach your target audience, create brand awareness, and ultimately boost sales.