5 Misconceptions about Outdoor Advertising Industry
Updated: Jul 27
1. It only comprises billboards/hoarding advertising.
No, not at all! Outdoor Advertising is an abbreviation for Out Of Home and it encompasses advertising done in any form outside our homes and workplaces. Building wraps, cab and bus advertising, bus shelter ads, airport ads, and railway station advertising, standees, led digital screens – this list is only inclusive and not exhaustive!
2. It is expensive.
The price for OOH advertising is determined by the primacy of the location where it is done. Locations like major crossings and markets may demand higher rates but they pay off much more in terms of exposure to the ad. In the districts and towns, taxes are considerably low and charges are so negligible that the deal is hard to miss if your target population is found there. The mode of OOH advertisements also influences the p